Born in Melbourne in the late 1980s, Dangerfield is an iconic Australian alternative clothing brand that started in a small Prahran store and has since become a leader in fashion. By drawing inspiration from pop culture, music, nature, and vintage styles, we create timeless and versatile pieces that empower individuality and creativity, helping you stand out from the crowd and defy the mainstream.
What weโre looking for:
Weโre looking for a Marketing Manager to lead our marketing strategy and bring our brand vision to life. Working full-time at our office located in Abbotsford, youโll drive campaigns that grow our customer base, build engagement, and elevate our brand presence. This role suits a strategic and creative marketer who loves fashion and alternative cultureย
About the role:
Lead vision and impact: Collaborate across departments to refine and promote our brand values, ensuring they shine through all seasonal campaigns.
Plan and develop strategy: Build and execute the annual marketing plan within budget, identify growth opportunities, and refine marketing processes.
Email marketing (EDMs): Plan, execute, and optimise all campaigns - including scheduling, segmentation, and performance reporting.
Public relations and partnerships: Manage PR activity, media releases, and event activations to build brand awareness and engagement.
Social media and content: Oversee social channels and content creation, enhancing database quality, engagement, and visual consistency.
Studio collaboration: Brief and coordinate the studio team for photoshoots and campaign asset delivery.
Analytics and reporting: Track key metrics to evaluate performance, set KPIs, and report on ROI.
Trend and competitor analysis: Stay ahead by monitoring market trends, consumer behaviour, and upcoming events or opportunities.
About you:
Minimum 3+ yearsโ experience in marketing (retail or fashion preferred).
At least 2 years in a leadership or management role.
Proven project management skills and strong commercial acumen.
A strategic and creative mindset with data-driven decision-making.
A passion for fashion, culture, and customer connection.
Full working rights in Australia.ย ย
Why join us:
Be part of a beloved Australian fashion brand with a cult following.
Generous discounts across all Factory X brands.
Get an insiderโs view of a leading retailer and the creative process behind the scenes.
Free on-site parking in Abbotsford.
Work in a dog-friendly office - furry friends welcome!
If you're an experienced Marketing Manager with a love for our brand, we'd love to hear from you. Apply now to be considered for this exciting opportunity. Please send your resume and cover letter to harrison@factoryx.com.au
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